What Percentage of Your Affiliates Are Active?
How Many Of Your Affiliates Have Never Sent Any Traffic to Your Site?
Forget about generating sales, what percentage of the affiliates that are in your affiliate program, have never sent a single user to your site/offer from theirs? Go ahead and take a look, you might be surprised.
I recently started working with an existing affiliate company that had previsouly commented about how many affiliates they had (as if that is real proof of success). Boy were they surprised when I told them that over 50% of their affiliates had never sent a single person to their site.
The Importance of Recruiting Affiliates
It is tough to grow an affiliate program when more then half of the affiliates in the program have never promoted it, let alone generated a sale. After spending sometime, reviewing some notes (from the previous poor schlemp), and speaking with some of the affiliates (both driving traffic and revenues, and those who had not done anything) it was evident that those affiliates that had been recruited were the ones performing. As I have said before, affiliate marketing is online sales, and affiliate program management is channel sales management. You have to be proactive in recruiting high-quality affiliates. You have to go after the best. The best, whether it is channel sales or affiliate program management very rarely come to you.
Check Back For Part 2: How to Get Inactive or Underperforming Affiliates to Shine tomorrow!
