MyBlogLog Should Sell User Data to Bloggers
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Knowing and Writing to Your Audience is Critical
If it is not the most important factor in the success of your blog, it is definitely in the top 3.
But how many of truly know who are readers are? At best, it is an edicated guess based on feedback or conversations in comments or email exchanges. Traditionally, marketers have always striven to build customer demographic data. If you have never had the pleasure of working with (or for) a large company, then trust me, marketers have EVERY stat about their current customers, and their futures ones. They use it to do a better job of delivering the proper goods, services, and messaging.
Outside of analytics programs, many of which are out of the reach (in terms of price, especially for the analytics programs that actually give in-depth data. Sorry Google Analytics) of most affiliates and bloggers, there are not many choices to get in-depth user/visitor demographics.
This is Where MyBlogLog and Similar Communities Come In
I have been using MyBlogLog for about a month now for the sole reason of checking out who is checking me out. I want to know who it is that is visiting my sites. I want to know who they are, so I can do a better job of writing for them. This sort of “manual demographing” is inefficient and time consuming. Too time consuming for me and I am sure others.
So if communities like MyBlogLog can tell me how many clicks can from a member, where that member came from, and where members clicked to from my site, why couldn’t they sell me a report that contained details about those people who came to my site? Now I don’t want their name or their email. I want their age, sex, occupation, income, education. I don’t want it shown in percentages. There is no need to tell me that JoeUser is 32, male, a CEO, making $500K, with a PHD, I just want to see 30% of users are 18-21, 90% male, 54% self-employed, making a median income of $75, 733 a year, with 80% only having a high scholl diploma. It can be done in a way that protects the privacy of users, but helps marketers like me better connect with my users/visitors.
It’s Not Just MyBlogLog
I believe you will see more and more communities, whether it is known or unknown to members/participants, selling data and demographics to marketers for users coming to their site. For communities, many of whom are struggling to generate revenues (or have not yet figured out how), their biggest assest is their user data. Instead of subjecting users to ads, why not create nice, neat, demographic reports that community members/users can purchase to help them better position their site for the traffic they are receiving from the community.
Of course this WILL NOT work for every community, but one like MyBlogLog, that could potentially account for a nice chunk of a site’s traffic, it would. And done right it would be a win for everyone involved.
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