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Complimentary Affiliates Are the Most Profitable Affiliates

A complimentary affiliate is an affiliate whose business and or website compliment (think peanut butter and jelly) your company and affiliate program.

Complimentary Affiliate Example

A great example of a complimentary affiliate would be an affiliate who deals with the hardware aspect of your industry and your affiliate program deals with software and or a service that compliments the affiliates offerings. Customers, in many cases need your service or software in order to make your affiliate hardware function. This complimentary relationship can also reversed. When you think about it, it is pretty easy to find potential complimentary affiliates.

Benefits of Complimentary Affiliates

• Exisiting User Base - Complimentary affiliates typically have an exisiting customer base that will find your product or service useful. This translates to instant sales.
• Value Add - There is a great value add for the complimentary affiliate who provides your product or service to their customers inconjunction with their offer. This makes the recruitment process much easier, because they can easily “see” the synergy.
• Bundles - Customers love bundles. Enough said.
• Power of Partnerships - Although they are “affiliates” complimentary affiliates, due to the nature of the relationship, are more like business partnerships who will indirectly boost your intra-industry status due to the increased exposure across these complimentary channels.

Complimentary Affiliate Summary

A complimentary affiliate is an affiliate whose business and or website compliment your company and affiliate program. A hardware affiliate program could find potential complimnetary affiliates in service and software related websites and businesses. The benefits of complimentary affiliates center on the ability to sell into an existing customer base, deliver a value add to the end customer, capitalize on the bundle effect, and leverage the power of the partnership to gain brand equity across intra-industry channels.

Need more information or have a question about complimentary affiliates? Drop me a line below in the comments section!

• Overall Rating: 6.0
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This entry was posted on Wednesday, February 14th, 2007 at 11:15 pm and is filed under Affiliate Marketing, Affiliate Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.