Building an Affiliate Program Through A Blog
Does Your Affiliate Program Have a Blog?
It better.
Blogs were built to be personal. Blogs were built to be social. People being social is what we call networking. Networking builds contacts. Contacts build business. So in a nutshell, Blogs are the online equivalent of a networking receiption for potential business partners. If your affiliate program does not have a blog, you are missing out on one of the easiest and most cost effective ways to build your affiliate program.
How To Build Your Affiliate Program Through a Blog
Building your affiliate program through a blog is really quite easy, here are some tips to get you started.
- Do Not “Hype” Your Program - There is a time and a place for everything. Your affiliate program blog is not the time or place to hype your program. The top notch affiliates, the ones you who are the true revenue generators, will see through this and move on. Save the hype…spend your time promoting your blog, not your program.
- Show How to Best Promote Your Program - It’s your program, so you should be the expert on how best promote the program as an affiliate. Show potential affiliates specific examples of how they can promote your program through their site.
- Give Affiliate Best Practices - It’s not enough to just show people how to use your affiliate program, give them the knowledge of how to become a better affiliate for any program. You will not only attract more affiliates writing about best practices, you will also be branding you and your program as an expert in affiliate marketing. Being a respected authority will build trust with perspective affiliates.
- Leverage Third Party Content - Do not be afraid to link to, discuss, or build upon content that is not your own, even if it is from a competitor. You can’t be expected to know everything and come up with every new idea, but part of having the best affiliate program and being the best affiliate manager possible is educating your affiliates on the lastest in affiliate marketing. Leverage other’s content to improve the performnce of your affiliate base.
- Bait Potential Affiliates - I have said it before that linking is the best way to get someone’s attention online. Want to land some large affiliate marketers? Start linking to and discussing what they are talking about. They might not notice the first time, but eventually they will.
- Avoid Reporting on Industry News - That is what Google News and dozens of other sites are for. Don’t waste your time. Write some more affiliate best practices.
- Be Creative, Original, Open, and Honest- This is the toughest one, but the most important one. I like to think that being open and honest will lead to being original. Original companies, people, and blogs are almost aways creative. Start with being open and honest, the rest will follow.
Are You Building an Affiliate Program Through A Blog?
If so, add your thoughts, ideas, experiences in the comments section about what has worked best for you in building your affiliate program through your affiliate program blog!
