Blogging Without a Name

Feb 13, 2007 in Affiliate Marketing, Affiliate Blogging

I have been giving this a ton of thought lately.

Does blogging without a name hurt the ability of your blog to gain a solid readership?

Does writing under a “pen name” (or other) make what you write less credible? In my eyes, I don’t really care who is writing when I am reading, but as I grow more an more affiliate properties with blogs, I find myself having to not use my real name and I am wondering if those reading my properties have difficulty taking what i write seriously, or have difficulty connecting with my content because there isn’t really a person behind it.

I can build a brand, but am I doing my affiliate business, and my readers/users and injustice by not blogging with a name?

Anyone have any thoughts on this?

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